LOCKO-Bank Advertising Nominated for Best Campaign 2014

LOCKO-Bank’s advertising campaign “Simple Solutions Bank” was nominated for best advertising campaign of 2014 in the Russian media space according to Sostav.ru portal. In addition, the bank’s outdoor advertising with a series of creative billboards was nominated in the category "Outdoor".

The advertising campaign, launched in mid-2014, focused on competitive distinctions and communication at a consumer needs’ level with sense of humor to contribute to the perception of LOCKO-Bank as a democratic company which is easy and simple to deal with.

Deciding the winner is carried out through an open user voting at Sostav.ru