LOCKO-Bank revamps its corporate style

LOCKO Bank changes its corporate style, including its logo and corporate colours however, this will not affect brand awareness and brand continuity. “Tastes of consumers change and in order to be able to cater to their needs, we have to change as well. Restyling will ensure the perception of LOCKO-Bank as an advanced universal financial institution” - comments Dmitry Kryukov, CB LOCKO-Bank (CJSC) Chairman of the Management Board. - Our brand has become more vivid and vibrant, at the same time we have managed to maintain brand awareness and associations with sustainability, reliability and Bank’s achievements for 18 years of work.” The fundamentals of the corporate style did not change. However, the colours have become brighter: now colour shades of blue and intense yellow represent reliability and sustainability for different client categories - for retail, SME and corporate client segment. Sharp lines of the logo were replaced with softer ones, at the same time distinct outline signifies flexibility and individual approach to clients. The “button” has become an inherent part of the – a square with rounded corners is consistent with the image of innovations and high-tech financial products of the Bank. Ivan Razumov, CB LOCKO-Bank (CJSC) Marketing Director: Initial corporate identity and logo were developed in 1996. Over the years from the bank working with corporate and VIP client segment only LOCKO-Bank developed into one of the major players of Russia's universal banking market. We continue to develop and move further and our new corporate identity represents the rhythm in which we work today. The new corporate identity shall be launched step by step. Firstly, printing materials shall be updated - business and advertising materials, internal document flow and then there will be changes to offices interiors. Corporate website will also be fully updated. All works on restyling will be completed in 2013.